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| 20 May 02 Deal Marks First Time Hollywood Agent Signs Game Icon |
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SAN FRANCISCO, 20 May, 2002 — Lara Croft, who has dazzled and beguiled audiences in six episodes of Tomb Raider, one of the world’s bestselling game franchises, now has the representation to accompany her star power: a Hollywood agent. Eidos Interactive and Core Design, the publisher and developer of the blockbuster game series, announced today that Croft has signed with Creative Artists Agency (CAA), the world’s leading talent and literary agency. Croft’s next starring role is in “Lara Croft Tomb Raider: The Angel of Darkness,” to be released by Eidos exclusively on the Sony PlayStation(R) 2 computer entertainment system in winter 2002. Paul Baldwin, Vice President of Marketing at Eidos Interactive said, “CAA created the concept of agency brand representation. Lara is a person as well as a brand, with her own career and aspirations. CAA’s talent representation credentials are impeccable and we felt CAA brought the ultimate combination to the table to satisfy Lara’s millions of fans, as well as to help introduce her to an entirely new audience.” “Lara Croft represents a dynamic personality for CAA and a groundbreaking type of client for our business,” said CAA’s Elie Dekel. “The fact is, Lara Croft is a star, Lara Croft is a $1 billion brand, and Lara Croft is recognized by 95% of males between the ages of 12-25(a). She’s a pop culture icon of the highest caliber.” The most popular computer and console video game series of all time, Eidos has sold more than 28 million units of the Tomb Raider adventures since Lara Croft debuted in 1996. Why wait so long? “I’ve been busy,” she says. “Traveling around the world and exploring ruins no one has seen in hundreds of years doesn’t exactly leave me time to make public appearances. However, my mates from Core and Eidos have convinced me to take some well-deserved time off. It’s a great opportunity to explore uncharted territory in my career. Every adventure needs a guide and I think the blokes over at CAA are the perfect choice for this one.” CAA’s first job will be to line up partnerships and projects timed for the release of “The Angel of Darkness.” The agency will look at opportunities in action sports and apparel, consumer product tie-ins, publishing, and series development. To launch her new adventure, Ms. Croft makes her public debut at the upcoming Electronic Entertainment Expo (E3) in Los Angeles this week. She will continue to make appearances in print, film, and television. |
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About Eidos Eidos is one of the world’s largest independent publishers and developers of entertainment software. Eidos develops and publishes a diverse mix of titles including the world-renowned and best-selling Tomb Raider series. Eidos games are created for the PC, PlayStation(R) 2 computer entertainment system, Nintendo GameCube(TM) and the Xbox(TM) video game system from Microsoft. For more information about Eidos and its games, please visit the corporate web site at www.eidos.com. About Tomb Raider Published by Eidos Interactive (Wimbledon, UK) and developed by Core Design (Derby, UK), the Tomb Raider series (5 games in total) has sold over 28 million copies worldwide. Tomb Raider is the number one selling franchise on PlayStation, in Europe and the U.S. The blockbuster Tomb Raider movie starring Angelina Jolie was released in the summer of 2001, and the sequel is scheduled for release in June 2003. About CAA Creative Artists Agency is a talent and literary agency with offices in Beverly Hills and Nashville. CAA represents many of the most creative and successful artists working in film, television, and music, and provides marketing services to corporate clients. The agency serves as the access point through which artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. Additionally, CAA has an equity relationship with Shepardson Stern + Kaminsky (SS+K), a leading communications consulting firm based in New York City. |
shop@noctalis LARA CROFT TOMB RAIDER ANNIVERSARY COLLECTORS EDITION  TOMB RAIDER LEGEND  LARA CROFT TOMB RAIDER: THE ANGEL OF DARKNESS |
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